Measurement and Optimization at All Stages of Consumer Lifecycle
Gather usage metrics throughout the customer lifecycle, from shopping, through onboarding and on to upgrade and start making data driven decisions across the board.
Customer Mobile’s Reporting solution gives crucial insight into consumer behavior and the ability to measure campaign results, messaging impact and support effectiveness and to continually optimize and update your communications based on detailed reporting.
Start understanding exactly the where, what and when of your customers needs and communicating to them more effectively through ongoing.
- Real time customer usage tracking at point of sale = critical insight into exactly what customers respond to most when shopping
- Dynamic system allows for constant, data driven optimization of promotional messaging
- Ongoing data driven improvement results in a deeper understanding of your business and how it is changing
- Compliance reporting – separate report outlines stores/regions for display/campaign compliance
- Enhanced reporting reconciles data to region, DMA, store and device level for comparison/analysis
- Track consumer activity during onboarding to determine common issues for specific devices
- Measure customer response to common issues and improve support materials
Ongoing Measurement of Consumer Behavior
- Get critical data on phone usage patterns
- Better understand customer activity
Optimize Messaging & Results
Data Driven Decisions Drive Improved Sales, Up-sells, Activations and Upgrades
Reduce Customer Service Costs
Direct Access to Solutions and Preemptive Support for Common Issues
Deeper Understanding of Your Customers
Continued Measurement, Refinement and Optimization Based on Usage Behavior Metrics Provides Enhanced Knowledge