Turn Display Devices Into Dynamic Engagement Platforms
With Customer Mobile’s powerful platform the largest carriers in the U.S. have vastly improved the in-store browsing and purchasing experience for customers — gaining tremendous competitive advantage in the process.
Billions are spent each year on advertising to bring shoppers to the stores, but once inside the experience is not adequate to help them make sense of the ever changing array of platforms, models, features, services, plans and accessories available to them.
The Customer Mobile Shopping solution creates a direct channel where messaging and branding from headquarters reach shoppers at point-of-sale as they are making a purchase decision. No reliance on sales training or inconsistent messaging; users can engage with our on-device platform to see, hear and experience exactly how a device will enhance their lives and what differentiates it from every other device in front of them.
The retail application runs continuously and presents shoppers with an attract loop video that entices them to pick up and engage with the device to learn more. Interaction breaks the attract loop to enter an engaging interactive experience where they can watch informative videos on device features, carrier benefits and platform advantages, see application demos/open applications, read feature lists and exit the application to explore the phone directly. Once the user is done the retail application will wait for a specified period of inactivity before resuming and readying itself for the next customer.
Interactive Shopping Experience
Dynamic Content Management System
Optimzie Store Operations Resources
Real-Time Business Intelligence