Turn Display Phones Into a Powerful, Dynamic Promotional Platform
With Customer Mobile’s powerful platform the largest carriers in the U.S. have vastly improved the in-store browsing and purchasing experience for customers — gaining tremendous competitive advantage in the process.
Billions are spent each year on advertising to bring shoppers through the door, but once inside the experience is not adequate to help them make sense of the ever changing array of platforms, models, features, services, plans and accessories available to them.
The Customer Mobile Shopping solution creates a direct channel where messaging and branding from headquarters reach shoppers at point-of-sale as they are making a purchase decision. No reliance on sales training or inconsistent messaging; users can engage with the application to see, hear and experience exactly how a device will enhance their lives and what differentiates it from every other device in front of them.
The retail application runs continuously and presents shoppers with an attract loop video that entices them to pick up and engage with the device to learn more. Interaction breaks the attract loop to enter an engaging interactive experience where they can watch informative videos on device features, carrier benefits and platform advantages, see application demos/open applications, read feature lists and exit the application to explore the phone directly. Once the user is done the retail application will wait for a specified period of inactivity before resuming and readying itself for the next customer.
Simple, Seamless, Rapid Deployment
- Deploy in as little as 8 weeks, turnaround device launches in as little as two
- Flexible deployment options: download to devices in the field, preloaded (launch kit or full) at factory or via SD card
- Supported platforms: all versions of Android/Honeycomb, Windows Phone 7 & 8, Blackberry thru 7.1, coming soon iOS.
Makes Shopping Efficient and Fun for Customers
- Clear, consistent messaging as a direct channel from HQ Marketing to shoppers
- Shopping experience is more efficient as videos quickly show device highlights, application UIs and explain key features using screen shots and voice overs so customers don’t have to hunt for them on their own.
- Devices populated with content (contacts, SMS messages, emails, calendar events, photos, music, videos and documents) to show how the device looks when ‘lived in’. Content is refreshed/rebooted nightly with a wipe of any user added content from the previous day
Dynamic, Addressable System
- Updates to content and code allow for complete modifications that occur in the background with no sales rep intervention required
- Promotional content downloaded in the background to be ready to display on start date and will automatically revert upon completion
- Nightly content wipe removes user added data, re-populates demo content and boots phone to be ready each a.m.
Eliminates/Reduces Store Operations Overhead
- Runs 24/7 and manages device/application state to always be reset and ready for the next customer
- Requires no sales rep intervention to support or maintain beyond simple, one-time setup.
- Automatic nightly wipe/update/re-populate/reboot cycle eliminates need to manually monitor/wipe display devices on a regular basis
- Compliance reporting details on a regional or per store level the state of all enabled devices
- Manages the device experience to prevent errors, crashes, low battery
Business Intelligence/Reporting/Optimization
- Measure consumer response to promotions, features and service offerings as they shop
- Get detailed reports on consumer shopping behavior broken down by: time, device model, country/region, store location, content type and promotions
- Analyze results and optimize messaging, branding and promotional campaigns based on data
- Deploy A/B messaging or promotional content sets and compare results before dynamically updating to the best performer
- Gain an overall deeper knowledge of your customers shopping habits and purchasing decisions through ongoing analysis
- Compliance reporting details on a regional or per store level the state of all enabled devices
Irresistible
Easy-to-create attract loops draw shoppers to your devices
Never Takes a Cigarette Break
Always on. Always ready to engage shoppers with clear and consistent information.
Retail Demo <> Explore Device
Shoppers can easily toggle between the demo application and exploring the phone directly.
Always In Sync
CM In-Store continuously uploads user data and downloads clean sweeps and app updates