Our Premium product is most suited for customers looking to effectively reach out to a wide audience across expansive geographical reach. This highly-custom product deploys the full feature set of our technology platform as well as a dedicated team of Customer Mobile professionals that will guide, coordinate and execute your marketing plan. In addition, customers of our Premium product receive a tailored version of our Business Intelligence module which provides a deep dive into every aspect of consumer interaction behavior
Our Express Product is intended for customers looking to execute a more targeted marketing plan over a selected set of channels. This product takes some of the best functionality of our platform, presented in a web-based, user-friendly content management portal. This product puts the control [check in on details of technology, etc]
Verizon has an ambitious plan to open a one-of-a-kind Destination Store where consumers will learn all about Verizon’s wireless technology and how it can elevate all aspects of their lifestyle. In this super store – located in the Mall of America – consumers learn how smart mobile devices can help them get fit, control all their entertainment devices, take their work anywhere with them and much, much more, all via Verizon’s powerful wireless network.
Customer Mobile and Verizon has had a successful, long-term relationship in lighting up all of Verizon’s smart devices with engaging content across its [4,000] retail stores. While we do work with some of Verizon’s partners in our normal activities, the Destination Store project brought on an unprecedented coordination and integration effort with a large number of Verizon partners, ranging from creative agencies, to architecture firms, to hardware providers. Customer Mobile endeavored to work closely with each of these partners to overcome many physical and technical constraints and challenges and together, we were proud to deliver one of the most engaging and cutting-edge customer retail experiences in the market place.
[Multiple Mobile Device OEMs]
One of the most engaging and effective form of delivering marketing messages is to allow the end user to interact directly with the information. Smart devices offer a wide range of options for interactivity, but it also opens up the risks of device burn-out, consumers leaving behind browsing history and devices being mis-located.
Customer Mobile offers a complete set of Device Management tools all designed to ensure the “good health” of the devices. For example, we implement a nightly reboot of all devices whereby we wipe the device of any browsing histories, or unintended messages and files that were left on the device by customers. The reboot also ensures that all devices get a guarantee re-set as well as receive the latest updates from the server. Another example of our device management tool is the ability for our customer to track each of the live devices to see that it is in the expected location and is active. All this information is reported in an easily digestible format, thus allowing for easy identification of abnormalities and implementing corrective action swiftly.
Barnes and Noble
When Barnes and Noble developed the Nook tablet, it knows it stands a good chance of success if it can implement some of the winning marketing strategies it has developed over many decades in the book-selling business. Barnes and Noble wants to be able to target different regions across the US with different marketing messages and find a way to gather that information as quickly as possible.
Customer Mobile’s existing platform was a nature fit in helping Barnes and Noble showcase the many features of the Nook. But more importantly in this case, we were able to deliver a flexible and dynamic content management system that gives Barnes and Noble the ability to change its marketing messages by region should it chose to. As our platform collects consumer viewing behavior of the devices, Barnes and Noble were able to set up a vast variety of market tests and experiments to assess how its consumers are reacting to both the device and the advertising. While we are certainly not market research specialist, we were able to give the experts themselves a set of effective tools to do what they do best.
Kent is a veteran executive and over the last 20 years, he has held various leadership position at several public and private technology companies. In addition, he is an investor in this space.
Before becoming CEO of Customer Mobile, Kent served as the CEO of ServiceWare Technologies, a publicly traded software company. Under Kent’s leadership, the company vastly improved its market position and fiscal health and was ultimately purchased by a consortium of private equity investors. Thereafter, Kent became the Chairman of the Board of Knova Software, a publicly traded knowledge management software company. He was also a member of the Board of Directors of Tech Team, Global. Presently, he is the Chairman of Board of AdaptCourseware, a privately held technology company focusing on the education space. Over the course of his executive career, Kent directed and oversaw over $1 billion in financing, mergers and acquisition and other structured transactions. Prior to his leadership work in business, Kent began his career as a commercial trial attorney, quickly gaining recognition as the youngest rated “AV” litigator in Central California and citation by Martindale Hubble as one of the nation’s pre-eminent attorneys. Kent served on the panel of the American Arbitration Association, as a private mediator/arbitrator, and on the California Superior Court as a Judge Pro Tem.
Kent received his BA, with Honors, from California State University, Fresno and this JD from the University of the Pacific, McGeorge School of Law.
Steve has over 20 years of experience in developing and implementing business and product strategies for companies, both domestic and international, that are at the convergence of new media and emerging technologies.
Steve has a proven track record of producing innovative and effective solutions, especially in start-up environments. Prior to joining Customer Mobile, Steve held various leadership positions at MobitTV, Microsoft, Music Choice Europe, and Fantastic. Steve also played an instrumental role at several early-stage companies where he led teams in successfully establishing strategies for new product development, as well as acquiring and managing key customers and partners.
Steve received his BGS with a focus on Economics and Film from the University of Michigan and completed coursework in computer science and programming at University of California, Berkeley.
John has an extensive background in leading and managing the finance, accounting, operations and administrative functions at several institutions.
Before becoming the CFO of Customer Mobile, John was most recently the Operations and Administration Officer at MetLife Financial Services for the Western United Sates. Prior to MetLife, John served as the Senior Vice President and Chief Financial Officer for Astra Management Corp. an investment management firm in the mutual fund industry.
John received his BS in Accounting and Finance from the Haas Business School University of California, Berkeley.
Bruce has a long and distinguished career as both a product visionary and a market strategist.
Prior to becoming the Global Head of Business Development at Customer Mobile, he held many leadership roles at both technology companies and consulting practices in the technology industry. He was the Founder and CEO of the Molloy Group, a CRM software company that merged with Serviceware, where Bruce also served as a Board Member. Bruce was also he CEO of GeoRiver and Connotate Technologies where he designed multiple award-wining products and holds a patent for cognitive processing technology. Throughout his career, Bruce has structured substantial transactions in a variety of industries with companies such Toys-R-Us, Novartis, Bloomberg, Goldman Sachs, and Hewlett Packard. He has also advised and guided many start-up companies looking to transform nascent ideas into successful business models.
Bruce received his BA in Physics and Music from Columbia University.
Carlos has over 20 years of experience in International Business Development, Marketing, Retail Channel, and Distribution with extensive experience in the Latin America & Caribbean Markets.
Carlos has a proven track record of sales and business development in the telecommunications, enterprise, and retail environments. During his career Carlos has participated in high performance global software and infrastructure sales teams implementing new technologies at many of the Telco’s, wireless operators and cable operators throughout the Latin America and Caribbean Region. Prior to joining Customer Mobile, Carlos held several leadership roles with Fortune 500 companies including BlackBerry, Motorola, Philips Consumer Communications, Columbus Communications, The Gillette Company, and Procter & Gamble.
Carlos received his BS in Industrial Engineering from Universidad Anáhuac del Sur, a CSS in Administration and Management from Harvard University, and a degree in Marketing from Instituto Tecnológico Autónomo de México.